About KTRIAN

KTRIAN helps global companies build and manage teams in India without establishing their own legal entity. Our services cover hiring, payroll, compliance and ongoing team management across technology, finance, recruitment, operations, marketing and other business functions.

Role Overview

We are looking for a detail-oriented B2B Lead Generation & CRM Executive to support our business development and digital marketing teams through company research, prospect identification, contact discovery and HubSpot CRM management.

This is a non-sales role with no cold calling or direct prospect outreach. The focus is on building accurate, relevant prospect databases and providing actionable lead intelligence to support sales and marketing activities.

Key Responsibilities

• Research and identify relevant companies based on hiring activity, expansion, funding and potential business requirements.
• Identify decision-makers such as Founders, CEOs, HR Heads, Talent Leaders and functional heads.
• Find and verify business email addresses, LinkedIn profiles, job titles and other relevant contact information.
• Maintain and update company, contact and lead records in HubSpot, ensuring data accuracy and eliminating duplicates.
• Review and reactivate dormant CRM records by validating company details, refreshing contacts and creating segmented prospect lists.
• Prepare targeted prospect databases for sales outreach and digital marketing campaigns.
• Coordinate with sales and marketing teams to improve lead relevance and database quality.
• Use research, prospecting, AI and automation tools to improve efficiency and reporting.

Required Skills & Qualifications

• 1 to 3 years of experience in B2B lead generation, sales research, data enrichment or CRM management.
• Hands-on experience with HubSpot CRM.
• Familiarity with LinkedIn, Sales Navigator and B2B prospecting tools.
• Good understanding of company research, decision-maker identification and B2B business structures.
• Strong Excel or Google Sheets skills and attention to detail.
• Good written communication, research and data management skills.
• Ability to work independently and meet productivity and data-quality targets.

Preferred Qualifications

• Experience researching international markets, particularly the US, UK, Europe or Australia.
• Exposure to Apollo, ZoomInfo, Lusha, Hunter or similar tools.
• Experience with HubSpot lists, CRM segmentation and reporting.
• Familiarity with recruitment, staffing, EOR, payroll or HR services.
• Experience using AI tools for research and data enrichment.